Introduction
Just like you have a logo and font style, your food photos should follow visual guidelines too. A photo style guide ensures consistency—even across different photographers or platforms. It’s a smart brand move, and a common step in professional food photography in Canada.
What to Include in a Style Guide
Lighting tone (natural, warm, dramatic, etc.)
Preferred angles (flat lay, 45°, macro close-ups)
Prop and surface rules
Brand colors or themes to include
“Do nots” (e.g., no filters, no flash, no fake garnishes)
Why It Matters
Helps maintain consistency across time
Makes it easier to train staff on social posting
Ensures visuals match your vibe across all locations
Builds faster trust with repeat customers
Conclusion
Visual consistency builds trust—just like good food. An image style guide ensures your photography always feels on-brand, no matter who’s behind the camera. That’s why it’s a smart foundation in professional food photography in Canada.
Start building your guide: https://foodphotopro.com/about-us/